The BCS Championship Game in sunny Pasadena, CA kicked off the 2010 event season for International Sports Management, as Heisman Trophy winner Mark Ingram and the Alabama Crimson Tide rolled to their first BCS National Championship after holding off a furious rally by the Texas Longhorns and freshman QB Garrett Gilbert.

ISM clients and their guests arrived at the Pasadena Hilton to start the pre-game celebrations.  All hospitality took place in the San Gabriel Ballroom with a premium open bar, 3-course meal prepared as they arrived, and complimentary gifts including Official BCS Programs and Commemorative Hats. After being transported to the game in a luxury coach bus, guests were seated close to the action and anxious to see whose team would come out on top.  Afterwards everyone was taken back to the hospitality site for a delicious Southwestern buffet, along with replays of the game highlights.

Be there at University of Phoenix Stadium in Glendale, Arizona next January to see who will be crowned as 2011 National Champion!

Next up for ISM and our clients: the 2010 AT&T Pebble Beach National Pro-Am in Monterey, CA!